![]() ![]() Whether you opt for TikTok, Twitter, Facebook, Instagram, Pinterest, YouTube, or beyond, each platform will require a slightly different content strategy. Instead, it’s better to focus your efforts where you know you’ll gain the best return on investment in relation to your product launch goals.įor example, if you’re looking to raise awareness with a younger audience, you might want to invest heavily in your TikTok strategy.īut if you’re focused on sales and already have an engaged audience on Instagram, you might want to consider capitalizing on Instagram’s fully integrated e-commerce features. You might want to run your launch campaign across every social platform, but in reality, this isn’t always a viable approach. Now that you have a goal and a timeline, it’s time to get strategic. Assess the consistency of your communications - are there any periods where audience fatigue could set in? Step #3: Identify the Best Social Media Channels ![]() TIP: Take a step back and look at your timeline objectively. Once you’ve set a timeframe, it’ll be much easier to holistically plan your content strategy. We then launched a free Instagram Stories for Business course, which provided a new way to highlight the product and share valuable content. This could be something along the lines of:ĭay 14-30: Integrating your new product into your regular content schedule, or planning additional activations to keep up the momentumīy breaking it down per day, or pre- and post-launch, you’ll be able to brainstorm creative ways to incorporate your new product into the campaign, without having dull, repetitive content.įor example, at Later we spent a full week directly promoting our Instagram Stories scheduling feature on social media. You’ll also need to consider how long your campaign will run on social media for. If you’re launching a physical product instead of a digital product or service, you may need to give yourself even more time to account for product photoshoots, influencer gifting, events, and video production. To add some perspective, we planned the marketing campaign for Later’s Instagram Stories scheduling tool two months in advance. If your deadline looks tight, consider scaling back on some of your more ambitious ideas. This will give you a potential scope of the project and how much lead time you have to work with. ![]() Your product launch date is your deadline - so use it as a starting point and build your timeline backwards from there. Timing is everything when it comes to launching a new product on social media. TIP: Remember to set clear performance indicators when defining your goals to help you measure your success (more on this later). Increase retention with existing paid plan usersĪ post shared by Later: Visual Social Marketing you have clearly defined goals, you can develop creative strategies that will help you reach them. If you want your new product launch to “be a success” on social media, it’s important to define what success actually means for your brand.ĭepending on your situation, it could be to increase brand awareness, improve brand perception, drive sign ups and sales, or all of the above.įor example, when Later launched the ability to automatically schedule a first comment on Instagram, we had two marketing goals:ĭrive upgrades to paid plans (the only way to access the feature) When it comes to planning a social media campaign, it’s important to start with the end in mind: your goals and KPIs. Ready to plan a best-in-class product launch on social media? Download our free checklist guide here: Step #1: Define Your Goals Step #10: Track and Measure Your Social Media Success Step #8: Prep Your Social Media Content Calendar Step #6: Plan an Influencer Marketing Strategy Step #4: Decide on Your Creative Direction Step #3: Choose Your Social Media Channels A Step-by-step Guide to Launching a Product on Social Media: ![]()
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